Alexandra De Cespedes
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My name is Alex and I'm the CEO of Made Happy Studio. I'm a Brand Designer, Photographer, Web Designer, Social Media Content Creator & Strategist. Made Happy was created to make happy business, big and small, with one of a kind design and strategy that showcases their unique qualities and grows their fanbase. Some of my clients include HubSpot, Canva, Greystar, Douglas Elliman Real Estate and Linkedin.
Get to Know Me.
You know that having a quality website and social media matter because they’re the digital storefront of your business. You want your storefront to be inviting and to tell a unique story about who you are and what you do!
But you’re also probably wondering, why should I invest in a professional photographer? Can’t I accomplish that myself with stock photos or a tripod?
Think of some of your favorite brands — do they use stock photos on their homepage or iPhone selfies for their team bios? Hiring a pro is an investment in your brand that has so many benefits. If you are looking to elevate your business’s appearance, the next easy step could be investing in high-quality brand photos. Ready to learn why it’s so important? 👇
Brand photography is a set of consistent, high-quality, and on-brand images that you can use on your website, across all your marketing channels, and for PR. These photos match the rest of your visual identity, including your logo, your color palette, and the overall mood of your brand tone and voice. The photos might feature you and your team, images of customers using your products, or even your office space.
When done well, brand photography gives your brand a human feel by showing your audience pictures of the real people behind your product. It gives you the chance to showcase your brand personality, let your audience see what you do, and start to get a feel for what it might be like to work with you.
For the same reasons you hire a professional photographer for your wedding! You want to preserve and capture your legacy. Brand photography is the equivalent of hiring a pro for your wedding because your photographer will represent your business and document the emotions and people behind it.
Ever land on a website with blurry photos? Red flag! That’s because bad design signals that a company isn’t willing to invest in the quality of its brand presentation — so who’s to say they would invest in the quality of their product?
On the flip side, a business willing to invest in quality appears more trustworthy and professional. And not only that, by showing your audience the real faces behind your business, they can connect with you and get to know you. People like to buy from people, not faceless brands!
Just as brand design isn’t only about picking pretty colors and fonts, brand photography isn’t just about choosing a pretty photo. Brand photography is consistent and will create a recognizable, cohesive visual identity across all pages of your website, on social media, and in all your marketing materials.
Your brand photographer will also ensure the other elements of your visual brand — your logo, color scheme, fonts, and copy — align with your photos.
Generic stock images might work to make a website look visually appealing, but they won’t create a coherent brand identity or create a unique air of professionalism you can expect from brand photography.
Having a brand photographer will leave you with a library of images — and this is incredibly valuable for a brand. You can, of course, use these photos on your website, but you can also re-use them on social media, in your press kit, on print marketing materials, and more.
A brand photo shoot is an investment in your visual identity that will continue to pay off.
Social media is saturated, and people are scrolling through fast. A captivating image that grabs attention and stands out from the crowd can mean the difference between getting noticed and getting passed over! And you’ve probably seen that photos of people perform better on social media than graphics or stock photos, especially on Instagram.
As I mentioned before, people buy from people! Brand photography can seriously up-level your social media game if you’re stuck using graphics on every post because you don’t have any great photos.
Plus, a brand photographer will provide you with images that are entirely unique to your brand — meaning your competitors won’t ever be using the same photos. These images were made just for you to represent your brand identity and emotionally engage your ideal audience.
If you’re excited about investing in brand photography but don’t know where to start, the best bet is to ask around in your network. Is there someone you know whose brand photos you really like?
Before choosing a photographer, look at their portfolio and reviews to make sure you’re excited about what they can do.
And book ahead of time to ensure you can work with a photographer you love instead of having to find someone at the last minute!
And if you want to make sure your photo shoot is a total success, check out this post here!
With professional brand photos, you’ll be able to put your best foot forward with a visual identity that you can be proud of. Quality brand photos let your authenticity shine through so your audience can connect with the real you.
And whether you’re launching a new business or your photos need a refresh, we’re always happy to help! You can get in touch with us here to learn more.
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Made Happy is a digital creative studio specializing in branding, photography, social media design & content creation.
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