WHAT ARE THE ADVANTAGES OF
A PROFESSIONAL BRAND DESIGN?

Have you ever had questionable feelings about a brand because of its appearance? 

Think about it, when you’re at the store, what products do you usually reach for? 

• How do you know a product is of high quality? 
• Are the products well designed and branded? 
• What about the products packaging or messaging are you initially attracted to? 

There’s a reason why top-level brands focus so highly on their image. Most people equate the quality of the product to the quality of its packaging. This is why it’s equally important to package your business well.

Branding is like having a shop storefront; it’s all about the first impression. You want to entice people to come in by making it inviting, a new coat of paint, great signage, fabulous landscaping. 

Your logo is your signage; is it easily recognizable? Your website is your storefront; a great site, like a well designed store, entices viewers to stay awhile and get to know your brand. Your branding is what identifies what your business is, defines your message, and elicits an emotional response from customers. 

So it’s VERY important not to mess this one up.

WHAT IS BAD DESIGN?

It’s easy to pick out good designs. It’s what catches your attention and gets you excited about spending your dollars. But what’s bad design?

Poor design decisions leave your audience confused. Would you market your product to millennials and boomers the same? I doubt it. For the same reason you wouldn’t market an ice cream shop to a vegan because that’s not the target audience. 

You need to cut through the noise and clarify your brand. If potential clients can’t answer who your business is serving, what product or service you’re offering, and how it will help them; then you’ve got bad design on your hands.

When people see bad design they wonder…

• Was this a last minute idea? 
• Are they just lazy?
• Is this business credible?

If your website lacks design quality, people will question your competence and level of expertise. Your website might be so old that they wonder if you’re still in business. Even worse, you’ve integrated too many distractions and your client can’t find your product or services page.

Businesses without professional branding leave their audience confused. If your message isn’t clear, how will they know what you do or how you will impact their lives?

WORKING WITH BRAND DESIGNERS

If you want to see a profound change in your business, then it’s time to make an investment in PROFESSIONAL brand design. 

And by professional, I don’t mean hiring just any brand designer you come across on FIVERR. I’m talking about investing in a qualified and experienced designer. Someone who knows how to get into the head of your clients and portray your business so you end up on top.

A great brand designer is well-rounded. They can design your website, logo, product packaging, or social media templates and brand photography. Because your branding is everywhere, it’s important to find a designer who can create and maintain a unified vision for your business.

If you want to grow your business, then you want a professional brand designer that will execute your vision and goals for your business moving forward. The key is to work with a designer who incorporates strategy into their process.

What does ‘incorporate strategy’ mean?

Although important, brand design isn’t just about looks; picking colors, shapes, and fonts. It’s about using psychology to attract your IDEAL audience and make a lasting impression.

How do designers do this?

Strategy is directly connected to consumer needs, emotions, and competitive environments. We take your business goals, what you hope to achieve with your product or service, and use it to create a brand identity that directly attracts your ideal customer and meets them where they’re at, online.

ADVANTAGES OF A PROFESSIONALLY
DESIGNED BRAND

Get ready to be the lead in your industry. Someone whose expertise shines through the competition. Higher Paying clients are knocking at your front door like true neighbors, ready to be connected with you and your business. 

With a heightened brand image, you’ll be ready to kick those beginner rates to the curb and start raising your rates.

Nice design enhances the perceived value of your business. It makes people think, wow they’ve really got their shit together, and trust me, they will be happy to pay more for your services.

Which product would you buy?

• 

• 

Brand Designers can make you go from brand A to brand B

Which Website would you spend more time on?

• 

A professional designer has the skills to elicit an emotional response from your leads. A response that makes them hit that CTA Button and bring in the money.

Whose Instagram would you reference more?

• 

Branding is used everywhere for your business. Don’t slack off on the “little” things like your social media accounts. They are the face of your business, make them shine, so you do too.

WHAT IF YOU ALREADY HAVE BRANDING?

But you’re not sure if it’s working for you?

When evaluating whether your business needs a rebrand, try to view your brand identity from an outsider’s perspective. 

• When first happening upon your business, what do people currently view or feel? 
• How do you want them to view your business and is it currently meeting your goals and expectations? 
• Does your branding currently reflect the rates of your business? 
• Why should someone invest in your business? 

Businesses are growing and evolving every day and your brand should grow with you. If you’re finding that your branding isn’t aligning with your business anymore, that’s okay!

It’s not uncommon to rebrand.

A professional brand designer can help you evaluate the health of your brand, then come up with a brand identity that exceeds your expectations and a design strategy that will help you target your ideal clients. 

So if you’re in the market for brand building, take a look into a professionally designed brand to help you skyrocket your business.